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So let's inpire and empower the discerning to rise above at existing high profile events in each market. Ketel One will become the official sponsor of the 'Side Door' – Only those in the know gain access.Advertising, Creative Direction2013 -
Lead the design and photoshoot of Wendy’s major rebranding project in 2011 & 2012, including menuboard, in-store POP, art direction for LTO items, gift cards etcAdvertising, Art Direction, Branding2012 -
Times Square is packed with so much, it’s hard to believe that it’s missing anything. But actually it is – and it’s something the LG billboard could provide and make it a real icon of the city:
A clock.
We would put the ‘time’ back into Times Square. The time would be told in 60 seconds of footage that builds the time for that minute. The content would comprise of what makes ‘Life Good’ for that contributor.
The creative community would be activated globally and given the chance to have their work shown on the greatest canvas in the world – a billboard in Times Square. For the first time ever content would be coming in from and going out to the entire world.
With a brand positioning of “Life’s Good”, time, the chaptering mechanism of life itself felt like the perfect fit.
Advertising, Art Direction2011 -
Smirnoff Nightlife Exchange ProjectAdvertising, Art Direction2011 -
Various ad campaigns from my senior year which I handled from conceptual to finish with professor Tom McManusAdvertising2011 -
Lead creative for Sharp TV campaign, position Sharp as the prime strategic partner to lead and grow the large screen TV category.
Develop ideas and tactics for multi platforms include in-store, outdoor, digital, viral.Advertising, Branding2012 -
Serve as Best Buy’s Air Purifier category manager by developing a strategy for merchandising A/P products which guides consumers through the purchasing path.Advertising2012 -
Under the microscope, I found that snowflakes were miracles of beauty; and it seemed a shame that this beauty should not be seen and appreciated by others. Every crystal was a masterpiece of design and no one design was ever repeated., When a snowflake melted, that design was forever lost. Just that much beauty was gone, without leaving any record behind.Art Direction, Creative Direction, Sculpting2012 -
Photography has been my hobby since 2003, it has been an outlet where I can flex my creative muscle outside of work. I like shooting street portraits and has been shooting B&W since 2012.Photography, Photojournalism2013